i am
ISABEL
ZHENG
designer, thinker, do-er. many things, all at once, in one body.
Led brand strategy through designing and executing recruitment campaigns; developed physical and digital assets.
↳ Role: Co-Marketing Head
↳ Disciplines: Branding, Product Design, Marketing, Graphic Design, Advertising
↳ Timeline: 06/2022 - 12/2022
Ideated and designed a holistic brand for a made up concept: a futuristic serum that gives the user butterfly wings.
↳ Type: Class Project (DESINV 198)
↳ Disciplines: Branding, Product Design, Marketing, Graphic Design
↳ Timeline: 01/2022 - 05/2022
Imagined and designed immersive and interactive beyond screen experiences to increase fan engagement among Netflix watchers.
↳ Role: Product Design Consultant
↳ Disciplines: UI/UX Design, Product Design, UX Research, Experience Design
↳ Timeline: 01/2022 - 05/2022